LawsonKeys and The Bear Grylls 24 Hour Survival Challenge

28 February 2017


On 20 May this year Anja Walker, Jake Willcox, Matthew Dutton & Matt Reynolds of LawsonKeys will be in the Brecon Beacons taking part in the Bear Grylls 24 Hour Survival Challenge to raise money for the Midlands Air Ambulance.  We caught up with them to find out why they were taking on such an arduous adventure.  Jake said “I am eager to take part in all social events and even more so charitable events which are for such a good cause.”

But how have the team prepared themselves for the gruelling task ahead of them?  “I am looking forward to the challenge that this weekend will offer” said Matt.  Jake went onto say they all have a good level of fitness, “I go to the gym quite regularly with the other chaps in the office, we will all be in good shape ready to take on everything that is thrown at us over the 24hours.” 

As the name suggests this is a survival challenge so what aren’t they looking forward to doing?  Matthew admits to being slightly nervous about eating bugs. “I’m not a fan at the best of times, but I’ve had plenty of time to both mentally and physically prepare myself for all aspects of this challenge”  

While Matt joked that he had concocted a makeshift shelter in his back garden in preparation, Matthew said ‘training has included eating well and extra training sessions in the gym”. Matt finished off by saying ‘it will involve lots of physical effort and sleep deprivation but will also include learning new skills, team bonding and creating fantastic memories while raising money for a worthwhile cause.”

You can help raise money for this great cause by donating directly to their fundraising page:

JustGiving sends your donation straight to Midlands Air Ambulance Charity and automatically reclaims Gift Aid if you are a UK taxpayer, so your donation is worth even more!

The Story Behind the Midlands Air Ambulance:

Midlands Air Ambulance is the charity responsible for funding and operating three air ambulances serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK.

Since 1991, the charity has responded to more than 47,000 missions averaging 2,000 per year, making it one of the longest established and busiest air ambulance organisations in the UK.

What is not widely known is that Midlands Air Ambulance receives no Government or National Lottery funding. Each Midlands Air Ambulance mission costs £2,500 and in excess of £7 million is needed each year to keep its three air ambulances operational, which is donated entirely by the public and local businesses, with four in ten of those we help funded by Gifts in Wills.

Any donations would be greatly appreciated, thank you for your support.